Shop The Zenni x the*gamehers Collection

Redefining Eyewear in the Gaming World

In an exciting collaboration that resonates with both fashion enthusiasts and gamers, Zenni has partnered with the*gamehers, the first and largest media platform and social networking community for women and femme-identifying gamers. As we celebrate Women’s History Month, the timing of this partnership aligns perfectly with the spotlight on the achievements and contributions of women.

Empowering the Gaming Community

The primary goal of this collaboration is to celebrate the diverse and inclusive gaming community, which aligns perfectly with Zenni’s mission to bring affordable and accessible eyewear to all. Zenni Optical and the*gamehers aim to create an environment that not only acknowledges the contributions of women and femme-identifying gamers but also addresses the importance of eye health and responsible screen habits in the gaming world.

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The*gamehers: A Platform for Women in Gaming

The*gamehers is a trailblazing media platform and social networking community dedicated to women and femme-identifying gamers. According to their website, women make up nearly half of the 3 billion global gamers, but are rarely represented, celebrated, or amplified. With a commitment to providing a safe and inclusive space, the platform fosters connections, discussions, and empowerment within the gaming community.

The Collaborative Initiatives

As part of this collaboration, Zenni Optical will actively support the*gamehers’ initiatives throughout the year. This includes contributing to the Safe Space Streaming Lounges, participating in the Pink Pixels programming, and engaging with the ambassador programs for the brand, guardian, and collegiate squads. (Source: Zenni) This multifaceted collaboration reflects a commitment to nurturing the growth and visibility of women in gaming.

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Fashion Meets Function: The Eyewear Collection

One of the most anticipated aspects of this partnership is the launch of a special collection of the favorite frames chosen by the*gamehers. This collection is designed to be a fusion of functionality and fashion, allowing gamers to express their individuality through stylish frames while safeguarding their eyes from computer vision syndrome. The collaboration aims to redefine the perception of gaming eyewear, making a bold statement about the intersection of fashion, technology, and eye health.

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Trending Recognition

The significance of this partnership was not overlooked, as it was recently featured on Trend Hunter. This recognition not only highlights the innovative collaboration between Zenni Optical and the*gamehers but also underscores the increasing acknowledgment of the pivotal role women play in the gaming industry.

Zenni Optical’s collaboration with the*gamehers is not just about eyewear; it’s a celebration of diversity, empowerment, and the vibrant world of women in gaming. As we eagerly await the launch of the eyewear collection, the partnership sets a new standard for the intersection of fashion, gaming, and eye health. Stay tuned for the unveiling of this exciting collaboration that promises to leave a lasting impact on the gaming community.