{"id":2211,"date":"2012-04-18T16:48:59","date_gmt":"2012-04-18T16:48:59","guid":{"rendered":"http:\/\/blog.zennioptical.com\/?p=2211"},"modified":"2024-12-10T23:24:17","modified_gmt":"2024-12-11T07:24:17","slug":"project-glass-is-just-the-beginning","status":"publish","type":"post","link":"https:\/\/ca.zennioptical.com\/blog\/project-glass-is-just-the-beginning\/","title":{"rendered":"\u201cProject Glass\u201d Is Just the Beginning"},"content":{"rendered":"

As we mentioned<\/a> last week, Google unveiled \u201cProject Glass,\u201d the latest concept to come out of the company\u2019s X Lab. The augmented reality eyewear is equipped with an integrated transparent display that will project images and data in the wearer\u2019s field of vision. And, as expected, the project has resulted in a wide range of responses, from enthusiastic to apprehensive.<\/p>\n

\"\"<\/a><\/p>\n

Whatever the mindset, the competition has taken note. After several meetings with supply chain companies in China and Taiwan, Topeka Capital markets analyst Brian J. White wrote in a letter to investors that \u201cProject Glass\u201d already has \u201ccompetitors working on similar initiatives to improve consumer\u2019s mobility around Internet access.\u201d There is nothing confirmed yet on who these \u201ccompetitors\u201d are (or what their products will look like), but news like this shouldn\u2019t be a surprise. What we do know is that the future of mobile technology is no longer a question of if but when. White reiterated this point: \u201cWe expect to hear more about projects such as this and others in the coming years. This could drive a new wave of innovation across the mobility space.\u201d However, the title of Google\u2019s \u201cProject Glass\u201d video was \u201cOne day\u2026\u201d after all, so I\u2019m hesitant to believe that we\u2019ll be seeing any Glass headsets on shelves by the end of the year.<\/p>\n

Whenever the product is released, Project Glass, as a concept, is a giant step for Google to grab an audience outside software junkies. Android has been a goldmine amongst engineers due to its open software, but what about teenage girls? They wouldn\u2019t be caught dead without an Apple iPhone in their hands. With Project Glass, as Fast <\/em>Company\u2019s Mark Wilson has proposed, Google \u201ccould bring in a new wave of designer manufacturers, too.\u201d If Google opens up Project Glass as a hardware kit than any company could utilize the software. As Wilson added, \u201cInstead of HTC, Motorola, and Samsung, we could buy Google products designed by Ray-Ban, Fendi, and Gucci.\u201d And while Brin may have looked like Star Trek<\/em>\u2019s Geordi La Forge when he stepped out<\/a> in a prototype last week, you bet your latest Apple product that if Google opens up the software everyone from software geeks to runway models will be wearing Glass.<\/p>\n

\"\"<\/a>Apple has consistently proven this past decade that, while innovations in engineering inspire, style sells. And while Google has been chasing after Steve Job\u2019s funhouse since the introduction of the iPhone, with Project Glass the search engine giant may have finally regained its footing. History has illustrated that tech companies need to constantly reinvent themselves to grow (and please shareholders), and Google is doing just that. With Glass\u2019s innovational use of voice recognition, computer literacy will be a thing of the past. Typing has always been a barrier between thought and communication, and with Glass our own voice will be a \u201cnew\u201d language for communicating with technology. We will be able stream a YouTube cooking video while assembling the dish, hands-free. We will be able to write an e-mail while jogging. As Money Morning <\/em>Defense and Technology Specialist Michael A. Robinson said, \u201cIt puts high-tech developments usually reserved for the military in the hands of consumers. It\u2019s just one of the latest inventions from big-cap names like Google that will help define the next era in technology.\u201d<\/p>\n

While there are critics who believe Glass will never see the light of day, let\u2019s remember how crazy smartphones and tablets once sounded. Or how mobile advertising, still relatively new, accounts for around a third of Google\u2019s overall value. And Project Glass may just be the first step; who\u2019s to stop Google from utilizing bionanotechnology and producing a consumer contact lens with embedded electronics to transmit information directly to a person\u2019s eye? The future may not be here now, but Google is steering the ship.<\/p>\n","protected":false},"excerpt":{"rendered":null,"protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[39],"tags":[],"class_list":["post-2211","post","type-post","status-publish","format-standard","hentry","category-blog-teaser"],"acf":[],"contentshake_article_id":"","_links":{"self":[{"href":"https:\/\/ca.zennioptical.com\/blog\/wp-json\/wp\/v2\/posts\/2211","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ca.zennioptical.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ca.zennioptical.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ca.zennioptical.com\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/ca.zennioptical.com\/blog\/wp-json\/wp\/v2\/comments?post=2211"}],"version-history":[{"count":2,"href":"https:\/\/ca.zennioptical.com\/blog\/wp-json\/wp\/v2\/posts\/2211\/revisions"}],"predecessor-version":[{"id":96065,"href":"https:\/\/ca.zennioptical.com\/blog\/wp-json\/wp\/v2\/posts\/2211\/revisions\/96065"}],"wp:attachment":[{"href":"https:\/\/ca.zennioptical.com\/blog\/wp-json\/wp\/v2\/media?parent=2211"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ca.zennioptical.com\/blog\/wp-json\/wp\/v2\/categories?post=2211"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ca.zennioptical.com\/blog\/wp-json\/wp\/v2\/tags?post=2211"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}