Image Search allows customers to snap a picture of frames they love and find a similar or matching version in Zenni\u2019s robust eyewear catalog<\/i><\/p>\n
NOVATO, Calif.\u2013(BUSINESS WIRE<\/a>)\u2013Zenni Optical<\/a>, the eyewear industry\u2019s leading online retailer, has launched two new technology offerings to help customers more easily search and shop from Zenni\u2019s catalog of 3,000+ frames. The new\u00a0Image Search tool<\/a>\u00a0on Zenni\u2019s website and within its mobile app allows customers to upload a photo of frames they love \u2013 whether from online, in print, or real life \u2013 and immediately find similar versions amongst Zenni\u2019s expansive selection of glasses. Zenni also launched a new prescription reader<\/a> tool,\u00a0Prescription Scan<\/a>, that lets customers skip manually entering their prescription details when shopping at Zenni.com.<\/p>\n Image Search and Prescription Scan are two of the many technology-focused rollouts that Zenni has planned, as the leading retailer explores new ways to leverage artificial intelligence (AI) and machine learning to improve customer discovery and enhance the overall shopping experience.<\/p>\n \u201cWe continue to streamline the discovery and purchase process to make it easier than ever for our customers to find and buy the perfect pair of stylish and affordable Zenni frames for any occasion,\u201d said Julia Zhen, CEO at Zenni. \u201cOur new Image Search and Prescription Scan tools help customers have an even faster and smooth shopping experience, enhancing the overall customer experience.\u201d<\/p>\n By uploading an inspiration photo, Zenni\u2019s Image Search offers a variety of similar frames to review and\u00a0virtually try on<\/a>\u00a0before buying, letting the customer skip the manual search process. Shoppers will see the \u201cImage Search\u201d icon on Zenni\u2019s website navigation bar via desktop or mobile view and the tool can also be used on the go via the Zenni mobile app. In addition to being able to upload an image, Zenni has a host of stock photos shoppers can choose from to find a desired style that corresponds with a Zenni frame.<\/p>\n The new Prescription Scan offering allows customers to take a photo and upload their prescription, eliminating the need to decipher a doctor\u2019s handwriting and skip manual entry. It can then be saved to an account, so customers can easily access the prescription for up to two years, saving time every time they shop.<\/p>\n \u201cThe retail industry is in the midst of an AI revolution with new innovations and applications coming out daily and Zenni is on the forefront of investing in new tools to ensure the most optimal shopping experience for our customers,\u201d said David Ting, Zenni\u2019s Chief Technology Officer. \u201cImage Search helps address a real need, as we know visual search is increasingly important to today\u2019s customer, especially Gen Z, and Prescription Scan helps our customers move through the purchase process even faster and without any friction.\u201d<\/p>\n Starting at just $6.95, Zenni offers a variety of premium frames that can be customized to preferred lens specifics including prescription, blue-light blocking, sunglasses, colorful tints and more. For more information, please visit\u00a0Zenni.com\/press<\/a>.<\/p>\n Zenni pioneered the online eyewear industry in 2003 with a mission to make prescription eyewear affordable and accessible to everyone. Based in the San Francisco Bay Area, Zenni offers adults and children the freedom to express their personal style through high-quality prescription and protective eyewear curated with a sense for fashion and incredible selection. With complete prescription pairs starting at just $6.95, and averaging just over $40, the company has brought massive price disruption to the traditional retail model. With over 50 million frames sold worldwide, a pair of Zennis is owned in every country across the globe. Zenni is proud to be the Official Eyewear of the San Francisco 49ers, Boston Red Sox, Call of Duty League and the Chicago Bulls. Zenni has worked with designers and tastemakers on curations and collections, including Rashida Jones, Cynthia Rowley<\/a>, Coco + Breezy and George and Claire Kittle. For more information, please visit Zenni.com\/Press.<\/p>\n<\/div>\nAbout Zenni<\/b><\/h3>\n