Zenni Expands Gaming Community Presence with Exciting PAX Partnership<\/i><\/p>\n
Zenni Optical<\/a><\/u>, the world\u2019s leading online eyewear retailer, is excited to announce its official partnership with\u00a0PAX<\/a><\/u>, one of the most prominent gaming and culture festivals in the world. This collaboration designates Zenni as the Official Eyewear of PAX, and is another major step in growing Zenni\u2019s partnerships across the gaming space.<\/p>\n The Zenni and PAX partnership begins at\u00a0PAX West 2024<\/a><\/u>, the West Coast\u2019s most-attended gaming event, put on by co-organizers\u00a0ReedPop<\/a><\/u>\u00a0and\u00a0Penny Arcade<\/a><\/u>, taking place\u00a0Friday, Aug. 30<\/span>, to\u00a0Monday, Sept. 2<\/span>, at the\u00a0Seattle<\/span>\u00a0Convention Center.<\/p>\n \u201cPAX is one of the most diverse, inclusive, and community-celebrated event series in the world,\u201d said\u00a0Robb Chiarini<\/span>, Head of Partnerships, Licensing, & Events at Zenni Optical. \u201cWe are incredibly proud to partner with a group committed to supporting gamers of all disciplines and cultures\u2026 providing opportunities for the community to share their love of gaming together, while respecting their individual interests.\u201d<\/p>\n Building on successful partnerships with other premier gaming events such as Evo and DreamHack, this move continues to highlight Zenni\u2019s ongoing commitment to supporting the gaming and esports communities. With a history of collaboration with gaming and esports brands like Ghost Gaming, TSM, and the*gameher<\/b>s, Zenni is dedicated to promoting eye health education through partnered content and providing affordable, high-quality corrective and preventative eyewear technology.<\/p>\n \u201cWe are thrilled to welcome Zenni as the Official Eyewear of PAX,\u201d said\u00a0Nadine Alden<\/span>, Director of Brand Partnerships at PAX. \u201cThe way Zenni positions itself at the intersection of fashion, pop culture, and gaming, perfectly resonates with our brand identity. We look forward to showing our attendees the incredible products Zenni has developed with gamers in mind.\u201d<\/p>\n Kicking off at PAX West later this month, the partnership will see the first integrations across a variety of activations, digitally and in-person. The PAX Merch Store will offer exclusive PAX branded eyewear and accessories for the first time, including limited edition 20th Anniversary frames, cases, and other accessories in celebration of PAX\u2019s 20th Anniversary in 2024.<\/p>\n Zenni is also partnering with PAX to present the PAX Rising Showcase in support of small, independent game development teams and their games to exhibit at PAX, allowing the teams and community one-on-one interactions along with hands-on gameplay live at the event.<\/p>\n Explore Zenni x PAX glasses, launching in person at PAX West and\u00a0online<\/a>\u00a0starting\u00a0August 30th<\/span>, and discover the latest in gaming styles at\u00a0Zenni Gaming.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":null,"protected":false},"author":109,"featured_media":94985,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[158],"tags":[],"class_list":["post-94984","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-room"],"acf":[],"contentshake_article_id":"","_links":{"self":[{"href":"https:\/\/ca.zennioptical.com\/blog\/wp-json\/wp\/v2\/posts\/94984","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ca.zennioptical.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ca.zennioptical.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ca.zennioptical.com\/blog\/wp-json\/wp\/v2\/users\/109"}],"replies":[{"embeddable":true,"href":"https:\/\/ca.zennioptical.com\/blog\/wp-json\/wp\/v2\/comments?post=94984"}],"version-history":[{"count":1,"href":"https:\/\/ca.zennioptical.com\/blog\/wp-json\/wp\/v2\/posts\/94984\/revisions"}],"predecessor-version":[{"id":94986,"href":"https:\/\/ca.zennioptical.com\/blog\/wp-json\/wp\/v2\/posts\/94984\/revisions\/94986"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ca.zennioptical.com\/blog\/wp-json\/wp\/v2\/media\/94985"}],"wp:attachment":[{"href":"https:\/\/ca.zennioptical.com\/blog\/wp-json\/wp\/v2\/media?parent=94984"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ca.zennioptical.com\/blog\/wp-json\/wp\/v2\/categories?post=94984"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ca.zennioptical.com\/blog\/wp-json\/wp\/v2\/tags?post=94984"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}