NOVATO, Calif.–(BUSINESS WIRE)–Zenni, the online eyewear industry leader, is collaborating with actress, writer, producer and, of course, stylish glasses-wearer, Rashida Jones, on its new “Eyewear for Every You” ad campaign.
“Rashida embodies creativity, style and a positive sense of self, which aligns perfectly with the Zenni brand and what we promote as a company”
The campaign features Jones in a variety of every day situations featuring Zenni’s affordable, stylish and high-quality eyewear. Starting today, you can see the new Zenni creative campaign across Zenni’s social media channels, streaming services, in-flight airline magazines, on billboards and in public transportation stations in San Francisco and Chicago.
The “Eyewear for Every You” creative includes a series of funny and lighthearted vignettes featuring Jones and her friend, played by Kara Brown, who also wrote the dialogue for the videos. In the videos, Jones is seen pairing various glasses with her outfits, using the Zenni 3D Virtual Try-On feature to shop for new glasses and wearing Zenni’s Blokz glasses to protect her eyes from blue light while watching TV on her tablet.
“Rashida embodies creativity, style and a positive sense of self, which aligns perfectly with the Zenni brand and what we promote as a company,” said Sean Pate, Zenni Brand Communications Officer. “Sophisticated, professional, romantic or sporty, the ‘Eyewear for Every You’ campaign is about finding glasses that fit all your style needs at the most affordable price point in the market.”
During the campaign, Zenni customers will be able to purchase “Rashida’s Picks”, a collection of eyeglasses uniquely chosen by Jones herself so everyone can rock her personal style. When available, customers will be able to try on her picks using Zenni’s 3D Virtual Try-On feature, which gives customers a true-to-life preview of the glasses on their face using a quick facial analysis tool.
This collaboration with Jones is the latest effort in pop culture awareness for Zenni, which comes on the heels of the brand’s recent partnerships as the official eyewear partner for the San Francisco 49ers, Chicago Bulls and The Golden Guardians, NBA’s Golden State Warriors League of Legends Championship Series (LCS) team. Additionally, Zenni recently partnered with the Broadway musical Tootsie to create an exclusive collection, which features the signature red glasses worn on stage by Tony Award winner Santino Fontana as Dorothy Michaels and additional styles of other lead characters Jeff Slater and Ron Carlisle.
The “Eyewear for Every You” campaign with Jones can be viewed at Zenni.com/Rashida in the coming days.
Zenni Optical pioneered the online eyewear industry in 2003 with a mission to make prescription eyewear affordable and accessible to everyone. Based in Marin County, Calif., Zenni offers men, women, and children the freedom to express their personal style and individuality through high-quality prescription and protective eyewear curated with a sense for fashion and incredible selection. With over 27 million frames sold worldwide, a pair of Zennis is owned in every country across the globe. Zenni is proud to be the Official Eyewear Partner of the Chicago Bulls and San Francisco 49ers. For more information, visit www.zenni.com or connect on Facebook, Twitter, Instagram or Pinterest.
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