Zenni’s Exciting Week at Vision Expo East

@zenni Vision Expo day in the life from Zenni’s POV 🤓 We’re so excited to be here to showcase Zenni’s B2B and BTC offerings! We have our products with us such as Transitions® lenses, FL-41 migraine lenses and so many more. If you’re at the vision expo conference come by our booth and say hi! ✨👓 #visionexpo #visionexpoeast #newyork #nyc #nycvlog #nycdayinthelife #nycdayinmylife #newyorkvlog #nycvlog #newyorkcity #javitscenter #javitscenternyc #fyp #foryoupage ♬ hello – *ੈ✩‧₊˚

Exploring the Eyewear Scene in New York

Last week, the Zenni team embarked on an exciting journey to New York City to participate in Vision Expo East (VEE), one of the most anticipated events in the eyewear industry. They had the opportunity to gain valuable insights into the latest trends, innovations, and technologies shaping the world of eyewear. They also had the opportunity to share with attendees the latest and greatest at Zenni including Zenni Business and their extensive lens repertoire.

Zenni's Exciting Week at Vision Expo East

Photo from Vision Expo

Highlights from the Zenni Booth

One key fixture at VEE was the vibrant Zenni booth, where our team showcased the latest offerings and engaged with fellow industry professionals and eyewear enthusiasts. One of the highlights of our booth was the introduction of Zenni Business, our innovative B2B platform aimed at revolutionizing the eyewear shopping experience.

Zenni Business: Putting Patients First

Offering tailored solutions to businesses, Zenni Business aims to revolutionize an eyecare industry which is burdened by high costs and limited accessibility. Zenni currently partners with business owners to expand customer access to the vast selection of frames. This is highlighted in the realm of businesses offering eyewear benefits for their teams, eyecare professionals offering an online shopping experience for their patients, and more!

Dr. Steven Liem, a key member of the Zenni Optical Team, expresses his appreciation for Zenni Business saying, “Zenni Business is doing a great job about putting the patient first.” With Zenni Business, we are committed to enhancing the customer experience and revolutionizing the way people shop for eyewear.

Virtual Try-On and Latest Lens Offerings

At the Zenni booth, attendees had the opportunity to experience our virtual try-on (VTO) feature, allowing them to visualize how different frames would look on their faces. This lets the customer gain confidence in their selection and purchases. Additionally, the team showcased our catalog of some of our newer and some of our well-loved lenses, including FL-41 lenses known for their ability to provide migraine relief and improve visual comfort in bright or fluorescent light environments.

Zenni's Exciting Week at Vision Expo East

Photo From Aditi Sharma

Embracing Fashion Trends and Technological Advancements

As we return from Vision Expo East, we are excited to incorporate the knowledge and insights gained into our ongoing efforts to provide our customers with the best possible eyewear experience. Whether it’s through our stylish frames, advanced lens options, or innovative B2B solutions, Zenni remains committed to pushing the boundaries of what’s possible in the world of eyewear.

Avatar of Catherine Ong

Catherine Ong

Dr. Catherine Ong, OD, is an optometrist based in the Bay Area, California. She earned her doctorate from UC Berkeley, School of Optometry and currently provides primary and speciality eyecare in a private practice setting. She has a passion for patient education and enjoys reshaping technical concepts into digestable topics for all patients. When she is not seeing patients, you can find her exploring new restaurants, exercising, or trying out new recipes.