Zenni: Among the Distinguished as One of the Top 100 Fastest Growing Apps in 2023 by Similarweb

We're an official #Apps100 winner in the US. Similarweb logo. 2024. ZENNI in a white circle with laurel.

In the fast-paced world of digital advancement, Zenni stands out as a key player, securing a spot among the top 100 fastest-growing apps of 2023. This recognition by Similarweb highlights Zenni’s exceptional journey of expansion and unwavering dedication to improving the eyewear shopping experience for customers across the nation. Since its inception, Zenni has been committed to setting new standards of convenience and quality in online eyewear retail, with the overarching goal of helping people see better and live better.

Similarweb’s Apps 100: A Benchmark of User Engagement

Similarweb’s Apps 100 is renowned for its rigorous evaluation of user engagement, focusing on average monthly active users on both iOS and Android platforms in the US. To earn a coveted spot on this prestigious list, apps must demonstrate significant growth, averaging over 300,000 monthly active users in 2023 and a minimum of 30,000 in 2022.

Zenni’s Ascension: A Testament to Innovation and Customer Satisfaction

Zenni’s inclusion among the top 100 fastest-growing apps in 2023 is a testament to our relentless pursuit of innovation and customer satisfaction. From the outset, we’ve been committed to revolutionizing the eyewear industry by offering high-quality, affordable glasses tailored to individual preferences and needs. This dedication has resonated strongly with consumers, propelling Zenni to new heights of success.

Person using a smartphone while standing near the ocean, wearing colorful accessories and a denim jacket.

Driving Factors: The Engine Behind Zenni’s Growth

Several key factors have fueled Zenni’s rapid ascent to prominence within Similarweb’s Apps 100. Our user-centric approach, coupled with an intuitive app interface, has empowered customers to seamlessly browse, customize, and purchase eyewear from the palm of their hand. Moreover, our commitment to affordability without compromising on quality has resonated with discerning consumers seeking both style and value in their eyewear choices.

Embracing Technology: Empowering Users with Innovation

At the core of Zenni’s success lies a relentless pursuit of technological innovation. Our virtual try-on feature, for instance, has empowered users to virtually “try on” glasses, enabling them to make confident purchase decisions from the comfort of their homes. Additionally, our streamlined ordering process and expedited delivery have further enhanced the user experience, cementing Zenni’s reputation as a trusted and reliable provider of eyewear solutions.

Man wearing rectangular eyeglasses with a black frame and a red sweater.

Looking Forward: A Vision of Continued Growth and Excellence

As we celebrate our inclusion among the top 100 fastest-growing apps in 2023, we remain steadfast in our commitment to innovation, excellence, and customer satisfaction. With exciting developments on the horizon and a growing community of satisfied users, the future looks brighter than ever for Zenni. We invite you to join us on this journey as we continue to redefine the eyewear shopping experience and empower users to see the world in a whole new light.

ZENNI Eyewear for Everyone. Shop now.

Photograph of Alyssa Buchanan

Alyssa Buchanan

Dr. Alyssa Buchanan is an optometrist based in Lubbock, Texas. She received her doctorate from Western University of Health Sciences in Pomona, California, and has practiced in various settings including Fort Cavazos where she provided eye care for deploying soldiers. Dr. Buchanan has since received her Master’s degree in Healthcare Administration and continues to strive to provide top-notch eyecare and make a meaningful impact in the eyecare industry.