Zenni Releases ‘Timo’s Picks’ as brand partner for Timo Weiland/CFDA Retail Lab
NOVATO, Calif.–(BUSINESS WIRE)–Top online eyewear brand Zenni Optical and acclaimed fashion designer Timo Weiland today unveiled a curated collection of fun and fresh eyewear called Timo’s Picks as part of the Council of Fashion Designers of America (CFDA) Retail Lab in New York City. Hand-selected by Timo, the collection features 36 styles of Zenni glasses and sunglasses in classic and modern shapes and colors to complement the Timo Weiland women’s and menswear pieces included in the CFDA Retail Lab.
Check out @ZenniOptical and @TimoWeiland’s partnership at @CFDA Retail Lab #NYFWM #ZenniStyle
Today through October 2016, the custom-selected variety of Zenni frames will be featured and available for purchase in-store at the Retail Lab located within the Cadillac House in New York City, and online at www.zennioptical.com/timos-picks. A leader for more than a decade in online prescription eyewear, today marks the first time Zenni glasses will be sold in a retail setting.
“Retail Lab is our brand’s moment to make a statement on what we believe the shopping experience should look and feel like in 2016 and beyond,” said Timo Weiland, co-founder and creative director of Timo Weiland. “We chose Zenni as an exclusive partner because all of us wear and need eyeglasses, and we love that it’s a brand that delivers a ton of premium options in styles and colors that we can switch up based on our mood. Zenni allows people to play around and have fun with their look.”
The Zenni eyewear chosen in Timo’s Picks embodies a classic design sensibility with modern twists for both men and women. Eyewear enthusiasts can dial up their look by pairing cat-eye or round styles with Timo’s big, bold stripes and patterns. Or, they can set a sleek tone with the clean lines of nomad-style and aviator frames, paired with the fashion label’s dresses and pants in bursts of blues and yellows. Zenni offers eyewear that pairs perfectly with every Timo look.
“Zenni and Timo share a desire to have fun with fashion and believe style should be affordable to everyone,” said Mark Brutten, director, brand marketing at Zenni Optical. “And with 36 curated styles, Timo’s Picks include a variety of distinctive eyewear options for every occasion and personality.”
The Zenni frames included in Timo’s Picks will start at $25.95 and can be customized with tints, prescription single-vision, bifocal or progressive lenses, and other options including engraving. To view the digital look book for Timo’s Picks, visit bit.ly/29F0szK. For more information on Zenni, please visit www.zennioptical.com.
About Zenni Optical
Zenni Optical pioneered the online eyewear business in 2003 and makes premium eyewear affordable. Based in Marin County, California, Zenni gives men, women and kids the freedom to express their mood, personal style and individuality through great-looking prescription glasses and sunglasses. With its curated collections and thousands of frames, Zenni offers the most eyewear options. For more information, please visit www.zenni.com or connect on Facebook, Twitter, Instagram or Pinterest.
About Timo Weiland
Co-founded in 2010 by Timo Weiland, Alan Eckstein and Donna Kang, Timo Weiland is a New York based Women’s and Menswear brand. Built around the ethos of creating clothes to live in, the collections are inspired by the multifaceted lifestyles of the designers and those around them. Drawing from a shared love of music, travel and contemporary culture, Timo Weiland presents an updated take on classic American sensibilities. Known for eclectic combinations of fabrics and detailing, the collection places focus on quality and wearability, while injecting touches of the designers’ distinct brand of playfulness. Modern prep meets streetwear, with a touch of romance, the brand encompasses the adventurous spirit of New York City.