Proud to Be Named #1 Eyewear Retailer by Newsweek

Zenni Optical is thrilled to announce that we have secured the top spot as the #1 Eyewear Retailer in Newsweek’s America’s Best of the Best 2024 list. This recognition underscores our commitment to providing an exceptional customer experience, quality products, and unbeatable value.

America's Best of the Best 2024 by Newsweek and Statista. We are honored to be in America's Best of the Best award list.

The Importance of Brand Reputation

In today’s marketplace, brand reputation plays a crucial role in consumer decisions. According to Statista, 58 percent of American consumers consider brand reputation a significant factor when making purchases. This statistic highlights the necessity for brands to cultivate trust and reliability among their customers.

By earning the top spot in Newsweek’s list, Zenni Optical reinforces its dedication to delivering a top-notch experience that resonates with our customers. Our commitment to quality, affordability, and customer service has propelled us to this prestigious recognition.

America’s Best of the Best

The America’s Best of the Best 2024 list features 604 brands across 156 categories, from dining and travel to fashion and electronics. Each category highlights three to five top contenders based on customer experience metrics. This year, over 24,000 U.S. customers participated in an independent survey, providing more than 150,000 evaluations to determine the winners.

The selection process examined several critical factors, including brand image, overall customer trust, joy of use (which encompasses value for money and reliability), and customer service. By being recognized as the top eyewear retailer, Zenni Optical has proven that we not only meet but exceed customer expectations.

Black Zenni rectangular eyeglasses on a grey textured surface. Text on the frame: "Made in China."

Shop These Frames

Why Zenni Optical Stands Out

  • Quality and Affordability: At Zenni, we believe that everyone deserves access to high-quality eyewear without breaking the bank. Our range of stylish frames allow customers to express themselves while staying within a budget. We pride ourselves on offering virtually unlimited options, from classic designs to trendy styles, ensuring that there’s something for everyone.
  • Exceptional Customer Service: Customer satisfaction is at the heart of everything we do. Our dedicated support team is always ready to assist with any questions or concerns, ensuring a seamless shopping experience. We take pride in our hassle-free return policy, which reflects our commitment to customer satisfaction.
  • Innovative Technology: Zenni Optical utilizes cutting-edge technology to enhance the online shopping experience. Our virtual try-on feature allows customers to see how different frames look on their faces, making the decision-making process easier and more enjoyable. This innovation, combined with our user-friendly website, makes shopping for eyewear a breeze.

America's Best of the Best 2024 by Newsweek and Statista. Statista and Newsweek logos included.

Looking Ahead

Being named #1 in Newsweek’s America’s Best of the Best 2024 list is a tremendous honor for Zenni Optical. We are grateful to our customers for their trust and support, which has made this achievement possible. As we celebrate this milestone, we look forward to continuing to provide the exceptional service and quality eyewear that our customers have come to expect.

ZENNI Eyewear for Everyone. Shop now.

Photograph of Ivan Yong

Ivan Yong

Dr. Ivan Yong is an optometrist with over a decade of experience in the optical industry. He earned his doctorate from the Southern California College of Optometry and has practiced in multiple settings, including private practice, community health, and ophthalmology. Dr. Yong aims to expand access to affordable eyewear and improve eye health worldwide.