Have you ever wondered why glasses cost so much? When you buy glasses from a traditional brick-and-mortar retailer, you’re not just paying for the frame and lenses; you’re also paying big money to cover the retailer’s hefty outsourcing costs, which usually include manufacturing, licensing fees, warehousing, and more.
Unlike those retailers, Zenni has its own state-of-the-art production facility with advanced prescription and edging labs. We cut out the middlemen and pass huge savings on to you instead. And who doesn’t like huge savings?
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The Hidden Costs You Pay for Glasses
Traditional
Frame Manufacturing
Frames are designed and manufactured by a 3rd party. Licensing fee paid to the brand owner.
Zenni
Frame Manufacturing
Frames are designed and manufactured by Zenni in our own state-of-the-art facility, keeping costs down. Large volume contributes to low overhead which also saves money.
Traditional
Distribution
A wholesale distributor purchases from the manufacturer and resells to a retailer.
The retailer stocks and sells merchandise to customer in a physical store.
Zenni
Distribution
No retail distribution needed. Zenni sells directly to the customer.
Traditional
Lens Manufacturing
Frames are shipped from retailer to a 3rd party lens manufacturer who makes the lenses, assembles the glasses, then ships them back to the retailer.
Zenni
Lens Manufacturing
Lenses manufactured and glasses are assembled by Zenni’s RX lab.
Traditional
Order Fulfillment
You pick up your glasses at the retail store.
Zenni
Order Fulfillment
Your glasses come to you.
Total
Zenni’s direct-to-consumer model means lower prices than traditional retail stores.
www.zennioptical.com 
Canada
