San Francisco Fashion Week

San Francisco Fashion Week was an amazing event, as fashion, technology, and design innovators – and the most au courant fashion bloggers – all converged to create a unique, “only in San Francisco” experience.

Zenni would never miss a fashionista event. So we were there, to learn from, revel in, and record all the latest exciting trends in fashion.

Person wearing tortoiseshell eyeglasses and broad-brimmed black hat. Zenni logo in the bottom right corner.

Within the concrete walls of SOMA lofts, fashion photographers clicked away, recording bloggers, designers, and techies sharing their fashion industry insights.

Masters of the trendy blogosphere Natasha Lo and Anthony Rogers discussed their approach to the “Street” part of the theme. We loved hearing them describe how they take pictures of strangers on the street, and we were really taken with Amy Roiland’s description of collaborating with street people, by giving them cameras to capture their unique perspective in distinctive photo sessions.

Seven people seated with Hint water bottles on the table. Text on the wall: "Welcome to General Assembly," "Wifi Guest," "pass: welcomepanel." Zenni logo in the bottom right corner.

We were especially delighted to hear Natasha and Anthony address whether it’s possible to make a living from your blogging passion, because the answer is “Yes.”

Woman wearing glasses and a pendant necklace stands in front of a Zenni advertisement. Text reads, “PRECRIPTION EYEWEAR $6.95.”

Also, we have to give a special shout-out to some of the fashion experts we met, who helped make the night special: Owen Geronimo, Robyn Hagan Cain of RackedSF, Caroline Curran, Kelly Huibregtse, Rafael Cano, and Lena Drozdova of LiveLoveModa & California Crown Clothing.

To sum it all up, it was simply awesome! It was great to meet you all, to hear your stories, to laugh with you, to get a sneak peek into your apps, and especially, to see you looking so great in our glasses!

Woman wearing tortoiseshell glasses and a black shirt, smiling. Zenni logo at the bottom right.

Smiling person wearing black studded eyeglasses and a striped top. Zenni Optical logo in the corner.

Man smiling and wearing brown-framed glasses. Zenni logo on shirt.

Man enthusiastically posing in red glasses at San Francisco Fashion Week. Zenni logo at bottom right.

Man wearing tortoiseshell glasses and a dark blazer with a polka-dot pocket square. Zenni logo in the bottom right.

We will definitely be back next time, and we hope to see you there, too!