The Zenni Experience: Empowering Shoppers through AI
- BY Catherine Ong
- IN Zenni News
Unveiling the Power of AI in Eyewear Retail
In the ever-evolving landscape of eyewear retail, Zenni stands out as a trailblazer, harnessing the capabilities of advanced artificial intelligence (AI) to revolutionize the customer shopping experience. Chain Store Age recently caught up with David Ting, Chief Technology Officer (CTO) of Zenni, to delve into two of the innovative ways the company utilizes AI technology: tracking microtrends and enabling visual search of eyewear.
Photo by Tara Winstead
AI-Powered Microtrend Tracking
Understanding Microtrends
Microtrends are akin to flash trends and refer to subtle, often unnoticed shifts in behaviors, preferences, or attitudes within a specific community. These are small-scale trends that might not make headlines but can have a significant impact over time. By examining microtrends, we gain insights into the nuanced changes that might influence various aspects of our daily lives. Some eyewear examples include heart-shaped glasses during Taylor Swift’s Eras Tour or the Mob Wife Aesthetic.
AI’s Role in Identifying and Responding to Microtrends
Zenni’s AI solution springs into action when customers enter search terms. If the term aligns with an established microtrend, a curated collection is automatically presented. If it’s a new or up-and-coming trend, it becomes part of the search longtail. The AI algorithm evolves as trends gain traction, using social imagery to refine its dynamic selection.
Shop These Zenni Frames from the Eras Tour Collection
AI-Powered Visual Search Function
Zenni’s Visual Search
Zenni also utilizes AI to enable users to search for frames in images. The AI helps identify similar shapes and patterns to help you find your favorite dupes. Located just to the right of the search bar, you’ll find the button for Visual Search. You can simply upload a photo to the Visual Search Tool and the AI powered search engine will find the closest matching product within Zenni’s extensive inventory instantly!
The Future of AI at Zenni
In embracing AI, Zenni not only optimizes the shopping journey for individual users but also demonstrates a commitment to staying at the forefront of industry trends and consumer preferences. The synergy between technology and eyewear is undoubtedly shaping the future of the retail experience at Zenni. Experience the Zenni difference today!
