The Zenni Experience: Empowering Shoppers through AI

Unveiling the Power of AI in Eyewear Retail

In the ever-evolving landscape of eyewear retail, Zenni stands out as a trailblazer, harnessing the capabilities of advanced artificial intelligence (AI) to revolutionize the customer shopping experience. Chain Store Age recently caught up with David Ting, Chief Technology Officer (CTO) of Zenni, to delve into two of the innovative ways the company utilizes AI technology: tracking microtrends and enabling visual search of eyewear.

The Zenni Experience: Empowering Shoppers through AI

Photo by Tara Winstead

AI-Powered Microtrend Tracking

Understanding Microtrends

Microtrends are akin to flash trends and refer to subtle, often unnoticed shifts in behaviors, preferences, or attitudes within a specific community. These are small-scale trends that might not make headlines but can have a significant impact over time. By examining microtrends, we gain insights into the nuanced changes that might influence various aspects of our daily lives. Some eyewear examples include heart-shaped glasses during Taylor Swift’s Eras Tour or the Mob Wife Aesthetic.

AI’s Role in Identifying and Responding to Microtrends

Zenni’s AI solution springs into action when customers enter search terms. If the term aligns with an established microtrend, a curated collection is automatically presented. If it’s a new or up-and-coming trend, it becomes part of the search longtail. The AI algorithm evolves as trends gain traction, using social imagery to refine its dynamic selection.

The Zenni Experience: Empowering Shoppers through AI

Shop These Zenni Frames from the Eras Tour Collection

AI-Powered Visual Search Function

Zenni’s Visual Search

Zenni also utilizes AI to enable users to search for frames in images. The AI helps identify similar shapes and patterns to help you find your favorite dupes. Located just to the right of the search bar, you’ll find the button for Visual Search. You can simply upload a photo to the Visual Search Tool and the AI powered search engine will find the closest matching product within Zenni’s extensive inventory instantly!The Zenni Experience: Empowering Shoppers through AI

The Future of AI at Zenni

In embracing AI, Zenni not only optimizes the shopping journey for individual users but also demonstrates a commitment to staying at the forefront of industry trends and consumer preferences. The synergy between technology and eyewear is undoubtedly shaping the future of the retail experience at Zenni. Experience the Zenni difference today!

Avatar of Catherine Ong

Catherine Ong

Dr. Catherine Ong, OD, is an optometrist based in the Bay Area, California. She earned her doctorate from UC Berkeley, School of Optometry and currently provides primary and speciality eyecare in a private practice setting. She has a passion for patient education and enjoys reshaping technical concepts into digestable topics for all patients. When she is not seeing patients, you can find her exploring new restaurants, exercising, or trying out new recipes.