In an exciting development for eyewear enthusiasts and professionals alike, Zenni Optical, the trailblazer in online eyewear retail, has announced a groundbreaking partnership with Akeneo, a leading Product Experience (PX) Company. This collaboration, which was recognized by Retail Touchpoints and Chain Store Age, marks a pivotal moment in the evolution of online shopping for eyewear, promising to enrich the customer journey with unprecedented precision and personalization.

A Match Made in Tech Heaven

Zenni Optical has long stood at the forefront of the eyewear industry, revolutionizing the way we shop for glasses online. With a commitment to leveraging the latest in technology, Zenni continues to enhance its operational efficiencies, quicken its market response, and amplify customer satisfaction across the globe. This dedication to excellence sets the stage for its partnership with Akeneo, aiming to further enrich Zenni’s product offerings and streamline the shopping experience.

Enter Akeneo, the acclaimed PX Company known for its superior Product Information Management (PIM) solutions. Zenni’s partnership with Akeneo was established with the help of key contributors Jayden Wang, Maksym Litvinov, Yiou Zhao, and Danny Xie. Akeneo’s expertise lies in its ability to simplify complex product information, making it easily accessible and understandable for both businesses and consumers. This synergy between Zenni and Akeneo promises to introduce a new era of online eyewear shopping, where clarity and convenience reign supreme.

Revolutionizing Product Lifecycle Management

David Ting, Zenni Optical’s Global Chief Technology Officer and General Manager, shed light on the catalyst for this partnership: the growing complexity and volume of Zenni’s product catalog. The integration of Akeneo’s PIM system into Zenni’s operations is a strategic move to manage this complexity with finesse, ensuring that both B2C and B2B customers have access to consistent and accurate product data. Since adopting Akeneo’s PIM in January 2024, Zenni has seen significant improvements, including a 60% reduction in data inconsistency and a 70% decrease in product data management time.

Setting New Standards in Online Shopping

Kristin Naragon, Akeneo’s Chief Strategy and Marketing Officer, commented on the partnership’s early successes, emphasizing the commitment of both companies to delivering a seamless and informative shopping journey. This collaboration is not just about refining backend operations; it’s about setting a new standard for customer experience in the eyewear industry, ensuring every interaction is as informative and engaging as possible.

This partnership between Zenni Optical and Akeneo symbolizes a significant leap forward in the online eyewear market, promising an enriched shopping experience for customers and a more efficient product management system for businesses. As we look to the future, the Zenni-Akeneo alliance is poised to redefine what’s possible in the realm of online eyewear retail.

Dr. Steven Liem

Dr. Steven Liem, O.D., F.A.A.O. is an optometrist based in Pasadena, California. After obtaining his doctorate from UC Berkeley’s School of Optometry, he completed his residency in Pediatrics, Vision Therapy & Rehabilitation and became a Fellow of the American Academy of Optometry. When he isn’t busy streaming or making Youtube videos about video games, Dr. Liem aims to broaden accessibility to vision health through his involvement in optometric industry and tech.