Slam Dunk Style: Zenni’s Exclusive Partnership with the Boston Celtics’ Sam Cassell

At Zenni, we’re dedicated to blending fashion, innovation, and sports to create eyewear that’s as iconic as the athletes themselves. We’re thrilled to announce a collaboration that brings together the legendary Boston Celtics’ coach and NBA star Sam Cassell. This partnership draws inspiration from Sam Cassell’s incredible career, as seen in a recent interview where he shared insights into his experiences alongside LeBron James and Kobe Bryant. In collaboration with Sam Cassell, Zenni has created ‘The Coach’s Collection’, a fusion of style, sportsmanship, and unmatched quality.


Sam Cassell’s Remarkable Journey:

In a recent interview with The Messenger, Sam Cassell opened up about his extraordinary career in the NBA, reflecting on the invaluable lessons he learned from playing alongside superstars like LeBron James and Kobe Bryant. Cassell’s unique perspective and experiences have played a significant role in shaping The Coach’s Collection.


Introducing The Coach’s Collection:

The Coach’s Collection by Zenni draws inspiration from Cassell’s legacy and unique sense of style. This exclusive eyewear collection pays homage to his remarkable journey, blending classic design with modern flair. The frames reflect the boldness of his game, the sophistication of his style, and the charisma of the Boston Celtics.

From retro-inspired frames, reminiscent of the era Cassell played in, to sleek and contemporary styles that showcase his timeless appeal, there’s a pair of glasses in this collection for every Celtics fan and eyewear enthusiast.


Quality, Comfort, and Affordability:

Zenni understands that eyewear should look good and feel comfortable. That’s why each pair in the Coach’s Collection is crafted with precision and attention to detail. Made from high-quality materials, these frames are built for durability and a perfect fit. With customizable lenses that match your prescription, you can experience both style and clarity without compromise.

What’s more, we’ve kept affordability at the forefront of our mission. The signature frames start at an unbeatable price of just $6.95, remaining true to Zenni’s mission to make prescription eyewear affordable and accessible to everyone. Everyone should have access to stylish and high-quality eyewear without exceeding their budget. The Coach’s Collection by Zenni offers an opportunity to own a piece of NBA history and iconic Boston Celtics style.

We invite you to celebrate this exciting partnership by exploring The Coach’s Collection on our website. Discover frames that capture the essence of Sam Cassell’s legendary career and the Boston Celtics’ storied history. Whether you’re a die-hard Celtics fan or simply someone who appreciates exceptional eyewear, this collection is bound to make a statement.

In a recent press release, Cassell stated that “a winning mindset comes from a crystal-clear vision of your goals, both on and off the court. And sometimes, achieving that clarity means prioritizing your literal vision, which is why I’m excited to partner with Zenni, a brand dedicated to making eyewear accessible for all. I wanted the Sam Cassell Collection to represent that winning mentality, with my favorite styles channeling the swagger of an NBA star.” At Zenni, we’ve embraced this philosophy to create eyewear that embodies excellence on and off the court. Join us in celebrating this exciting launch and elevate your eyewear game with the Sam Cassell Collection. It’s time to score big in style!

Shop The Coach’s Collection


About the Author: Dr. Steven Liem, OD, FAAO

Dr. Steven Liem, O.D., F.A.A.O. is an optometrist based in Pasadena, California. After obtaining his doctorate from UC Berkeley’s School of Optometry, he completed his residency in Pediatrics, Vision Therapy & Rehabilitation and became a Fellow of the American Academy of Optometry. When he isn’t busy streaming or making Youtube videos about video games, Dr. Liem aims to broaden accessibility to vision health through his involvement in optometric industry and tech.